According to a government-commissioned report, most labels on customer products that boast about their environmental credentials do not guarantee they are eco-friendly (inflicted minimal of no harm on the environment) Daily Telegraph.
Many different studies were undertaken and various reports were written about the “green” labeling issues. For example one of the studies that was carried out by Department of the Environment, Food and Rural Affairs , assured that the information on food, drinks and electrical gadgets frequently comes out as confusing or misleading. Because there is no single international standard for this concept, the International Organization for Standardization considers such labels too vague to be meaningful.
All this made me want to question the actual effectiveness of the eco-labels. It is almost impossible for a customer to recognize whether it is just misleading information or any environmental benefits had actually been achieved. How often do you pay attention to eco-labelling? Does that affect your choice and do you trust “green” labels if the only proof was the retailers’ claims?
KRISTINA’S HINT FOR THE FOLLOWERS:
I would strongly recommend all of you to visit this website http://www.worldometers.info where you can find all sorts of real-time, live statistics of different subjects like environment, births, water, energy, deaths, etc, gathered all in one place. It could be useful for PR and Communication students, for the upcoming assignments or just for people who are curious and like to be up to date. The source list also appears fairly credible, so don’t hesitate.